Which of the Following Statements Regarding Age Is TRUE

Multiple Choice

Which of the following statements regarding age is TRUE?

A) Proper age positioning is critical for many products.
B) Age affects a consumer's self-concept and lifestyle.
C) Our age shapes the media we use.
D) Analyzing age cohort groups or generations often provides more meaningful segments and marketing strategies than merely looking at census age groups.
E) All of the above are true.