Target Stores Give 1 Percent of a Customer's Purchase to a School

Multiple Choice

Target stores give 1 percent of a customer's purchase to a school of his or her choice if the customer uses a Target Visa credit card to pay for purchases. Target will also donate 0.5 percent of all other purchases made on that card. This is an example of _____.

A) cause-related marketing
B) green marketing
C) nonprofit marketing
D) image marketing
E) corporate marketing