Maria Will Go Out of Her Way to Purchase a Brand

Multiple Choice

Maria will go out of her way to purchase a brand or patronize a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong?

A) Skeptic
B) Balancer
C) Attribution-oriented
D) Socially concerned
E) Apathetic