Which of the Following Statements Is FALSE Regarding Cross-Cultural Marketing

Multiple Choice

Which of the following statements is FALSE regarding cross-cultural marketing?

A) Marketing across cultural boundaries is a difficult and challenging task.
B) Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world.
C) There are both subtle and direct ethical issues involved in international marketing.
D) While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
E) Cultures may differ in demographics, languages, nonverbal communications, and values.