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Marie Has Purchased a Brand That She Has Purchased Before

Question 90

Multiple Choice

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______.


A) individualist
B) fatalist
C) collectivist
D) cooperativist
E) other-oriented consumer

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