Multiple Choice
Which of the following is a key consideration for each geographic market that a firm is contemplating?
A) Is the geographic area homogenous or heterogeneous with respect to culture?
B) What needs can this product or a version of it fill in this culture?
C) What are the distribution, political, and legal structures for the product?
D) In what ways can we communicate about the product?
E) All of the above are key considerations.
Correct Answer:

Verified
Correct Answer:
Verified
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