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    Consumer Behavior Building Marketing Strategy
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    Exam 2: Cross-Cultural Variations in Consumer Behavior
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    List and Explain Four of the Seven Factors That Unilever
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List and Explain Four of the Seven Factors That Unilever

Question 20

Question 20

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List and explain four of the seven factors that Unilever utilizes in order to successfully sell its laundry products globally.

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• Cultural homogeneity-In the global lau...

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