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    Consumer Behavior Building Marketing Strategy
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    Exam 1: Introduction
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    Which Term Reflects the Fact That Most Products in Developed
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Which Term Reflects the Fact That Most Products in Developed

Question 23

Question 23

Multiple Choice

Which term reflects the fact that most products in developed economies satisfy more than one need?


A) multiplicity
B) duplicity
C) need array
D) need set
E) value proposition

Correct Answer:

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