Juan Has Segmented the Market for Boats and Is Currently

Multiple Choice

Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?

A) identifying product-related need sets
B) grouping customer with similar need sets
C) describing each group
D) selecting an attractive segment(s) to serve
E) profiling current customers