Message Involvement Is Important to Marketers Because

Multiple Choice

Message involvement is important to marketers because:

A) the more involved a consumer is with the message the more they will process that message.
B) the more involved a consumer is with the message the more likely they will be to remember that message.
C) this can change a consumer's mood.
D) the more involved a consumer is with the message the more they will process and remember that message.