Successful Brand-Leverage Attempts Require

Multiple Choice

Successful brand-leverage attempts require:

A) that the original brand has a sophisticated brand image.
B) that the new product fits the original product as either a complement, a substitute, produced using the same skills as the original, and/or sharing a key image component with the original.
C) that the new product fits the original product as a complement.
D) all of the given answers.