Multiple Choice
Which theory is used to explain and hypothesise that the core reason for decline in the impact of television advertising is adjustment to the level and type of stimuli to which we are accustomed?
A) selective retention theory
B) selective perception theory
C) adaptation level theory
D) adaptation overload theory
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Non-focused attention involves:<br>A) primarily left brain processing.<br>B)
Q14: Subliminal messages appear to be:<br>A) very effective
Q15: Which of the following is not a
Q16: Scent strips placed in magazines:<br>A) tend not
Q17: A tendency to attend more closely to
Q19: Day-after recall involves:<br>A) asking individuals to recall
Q20: Which of the following is not a
Q21: In most individuals, the left brain appears
Q22: Research into children and advertising indicates:<br>A) children
Q23: Tammy, a marketing student at uni, usually