Multiple Choice
Sales increases in response to price reductions come from:
A) users of competing brands switching to the reduced-price brand.
B) consumers who do not shop at the store coming to the store to buy the brand.
C) non-product category buyers buying the brand because it now has a superior value to the substitute product.
D) all of the given answers.
Correct Answer:

Verified
Correct Answer:
Verified
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