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To Reach a Consumer Who Decides to Use the Outlet

Question 41

Multiple Choice

To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:


A) distribute in key outlets such as Harvey Norman.
B) organise point-of-purchase displays in stores.
C) conduct programs to strengthen existing outlets' promotion of their products.
D) All of the given answers are correct.

Correct Answer:

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