Multiple Choice
To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:
A) distribute in key outlets such as Harvey Norman.
B) organise point-of-purchase displays in stores.
C) conduct programs to strengthen existing outlets' promotion of their products.
D) All of the given answers are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q36: In general consumers use convenience outlets for:<br>A)
Q37: Price advertising requires all of the following
Q38: An outlet-first decision sequence would suggest brand
Q39: A retail attraction model would predict that:<br>A)
Q40: Retailers should manage not only their own
Q42: Mark is a heavy Coke drinker but
Q43: Merchandise is not part of a store's
Q44: Spillover sales refer to:<br>A) sales made at
Q45: Point-of-purchase displays generally have:<br>A) no influence on
Q46: For a target market using a brand