Multiple Choice
A stockout situation is:
A) caused when a store is temporarily out of a particular brand or product.
B) caused by a failure to integrate place correctly into the retail channel.
C) market demand being underestimated due to a failure to understand consumer behaviour.
D) caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.
Correct Answer:
Verified
Correct Answer:
Verified
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