Multiple Choice
Look at the sample scale below and indicate what type of scale it is. 1 Strongly agree
2 Agree
3 Uncertain
4 Disagree
5 Strongly disagree
A) rank-ordering scale
B) semantic-differential scale
C) Likert scale
D) constant-sum scale
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: The ability of an individual to distinguish
Q3: When Mary purchases a calculator, she is
Q4: Which brand would a consumer select using
Q5: A decision rule that establishes the minimum
Q6: Which of the following is not a
Q7: In conjoint analysis the consumer is presented
Q8: The use of price as a surrogate
Q9: Affect is likely to play a role
Q10: What does blind testing enable marketers to
Q11: Using the conjunctive decision rule, a consumer