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  3. Study Set
    Consumer behaviour
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    Exam 5: Evaluating and Selecting Alternatives
  5. Question
    Look at the Sample Scale Below and Indicate What Type
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Look at the Sample Scale Below and Indicate What Type

Question 2

Question 2

Multiple Choice

Look at the sample scale below and indicate what type of scale it is. 1 Strongly agree
2 Agree
3 Uncertain
4 Disagree
5 Strongly disagree


A) rank-ordering scale
B) semantic-differential scale
C) Likert scale
D) constant-sum scale

Correct Answer:

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