Marketing Managers Are Interested in the External Information Search Because

Multiple Choice

Marketing managers are interested in the external information search because:

A) it provides them with direct access to the consumer.
B) it is through the external information search that the consumer builds up the inert set.
C) information pulled from memory is more salient to the consumer than any other type.
D) it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.