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  2. Topic
    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 3: Problem Recognition
  5. Question
    Measuring Problem Recognition by Starting with a List of Problems
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Measuring Problem Recognition by Starting with a List of Problems

Question 2

Question 2

Multiple Choice

Measuring problem recognition by starting with a list of problems and asking respondents to indicate which activities, products or brands are associated with those problems is:


A) product analysis.
B) problem analysis.
C) activity analysis.
D) none of the given answers.

Correct Answer:

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