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    Exam 16: Culture and Cross-Cultural Variations in Consumer Behaviour
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    Which of the Following Is the Most Widely Used Basis
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Which of the Following Is the Most Widely Used Basis

Question 51

Question 51

Multiple Choice

Which of the following is the most widely used basis for single-item indexes in marketing studies?


A) income
B) type of residence
C) education
D) occupation

Correct Answer:

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