The Use of Social Class as an Explanatory Consumer Behaviour

Multiple Choice

The use of social class as an explanatory consumer behaviour variable has been heavily influenced by two studies, both of which have developed a multiple-item index to measure social class. These studies are called:

A) Hollingshead Index of Social Position and Warner Bros. Index of Status Characteristics.
B) Hollingshead Index of Social Position and Harris's Index of Status Characteristics.
C) Hollingshead Index of Social Position and Warner's Index of Status Characteristics.
D) none of the given answers.