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  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 14: Group Influence and Communication
  5. Question
    Marketers Find It Useful to Classify Groups Along All of the Following
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Marketers Find It Useful to Classify Groups Along All of the Following

Question 5

Question 5

Multiple Choice

Marketers find it useful to classify groups along all of the following dimensions except:


A) membership.
B) type of contact.
C) level of aggregation.
D) degree of attraction.

Correct Answer:

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