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    Consumer behaviour
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    Exam 14: Group Influence and Communication
  5. Question
    An Individual's Desire to Continue Performing a Given Role Is
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An Individual's Desire to Continue Performing a Given Role Is

Question 12

Question 12

Multiple Choice

An individual's desire to continue performing a given role is known as:


A) a norm.
B) a role stereotype.
C) the role commitment.
D) a sanction.

Correct Answer:

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