Multiple Choice
In Australia and New Zealand, oilskin coats are bought today not just by keen horse-riders but also by fashion conscious young urbanites. R. M. Williams boots and Akubra hats are also selling fast. These are examples of a:
A) role-style product cluster.
B) role-evolution product cluster.
C) role-related product cluster.
D) role parameter product cluster.
Correct Answer:

Verified
Correct Answer:
Verified
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