Multiple Choice
The five distinct roles that cover household consumption are:
A) information gatherer, informer, decision maker, purchaser and user.
B) information gatherer, influencer, decision maker, purchaser and user.
C) information gatherer, influencer, learner, purchaser and user.
D) none of the given answers.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Define role specialisation and explain how this
Q2: The greater the role specialisation and the
Q3: Those in the 'young couple: no children'
Q4: Explain the concept of 'indirectly relevant consumer
Q5: Knowledge and attitudes about stores, products and
Q7: In Australia and New Zealand:<br>A) advertising is
Q8: Which of the following is not true
Q9: In household decision making, the individual who
Q10: The stage of the family life cycle
Q11: Which of the following is not a