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    Exam 13: Household Structure and Consumption Behaviour
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    For the Cereal Purchase Process in a Nuclear Family
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For the Cereal Purchase Process in a Nuclear Family

Question 27

Question 27

Multiple Choice

For the cereal purchase process in a nuclear family:


A) children are often influencers.
B) parents are often the purchasers.
C) marketing communications can be targeted at parents and/or children.
D) All of the given answers are correct.

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