Multiple Choice
Based on the ideal point multi-attribute attitude model presented in the text, a consumer should be very satisfied with a particular brand when his/her attitude score for that brand is:
A) 100
B) less than 1
C) more than 1
D) This judgment cannot be made.
Correct Answer:
Verified
Correct Answer:
Verified
Q44: Which of the following is not considered
Q45: Which of the following may reduce attitude
Q46: Changing the behavioural component of an attitude
Q47: A theory that explains how attitudes are
Q48: The more consistency exists among the components
Q50: The most common way of directly influencing
Q51: Source credibility is a function of:<br>A) cognitive
Q52: The three attitude components discussed in the
Q53: Which of the following is important for
Q54: The cognitive component of an attitude deals