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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 1: Consumer Behaviour and Marketing Strategy
  5. Question
    In Low-Involvement Purchase Decisions
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In Low-Involvement Purchase Decisions

Question 50

Question 50

Multiple Choice

In low-involvement purchase decisions:


A) there is simple evaluation of performance.
B) substitution is less likely.
C) many performance criteria are used.
D) All of the given answers are correct.

Correct Answer:

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