Multiple Choice
Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except
A) people low in intelligence tend to be more influenceable than people high in intelligence.
B) one-sided messages are generally more effective than two-sided messages.
C) people are particularly susceptible to attitude change during the ages of eighteen to twenty-five.
D) people are more persuaded by messages that do not seem to be designed to influence them.
Correct Answer:

Verified
Correct Answer:
Verified
Q38: Complete the following analogy: explicit attitude is
Q55: If you are constructing an ad, a
Q56: Based on research presented by the authors
Q80: The _ route to persuasion is to
Q90: According to the authors of your text,
Q102: Describe when people are more likely to
Q108: Which of the following is not a
Q113: When the producers of a product such
Q115: The _ holds that the best predictors
Q173: As a persuasive communicator, your goal is