Multiple Choice
You are marketing a department store.Based on results of research by Bushman and Bonacci (2002) about people's memory for products and services advertised during different types of television programs,which program should you direct your advertising dollars to?
A) The Sopranos (a violent drama series)
B) Sex and the City (a sexually explicit drama series)
C) Howard Stern (sexually explicit talk show)
D) Candid Camera (neutral "reality" show)
Correct Answer:
Verified
Correct Answer:
Verified
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