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​Microsoft's Success Over Apple Although Apple Had a Technologically Superior

Question 14

Multiple Choice

​Microsoft's success over Apple although Apple had a technologically superior product is the result of:


A) ​increasing returns in a network-based business
B) ​Microsoft's economies of scale over a wide range of output
C) ​the revenue sources derived from Microsoft's intellectual property
D) ​superior marketing and promotions
E) ​all of the above

Correct Answer:

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