An Inverse Intensity Customer Sorting Rule Is One in Which

Multiple Choice

An inverse intensity customer sorting rule is one in which

A) customers with high willingness to pay secure the discounted goods
B) customers are rationed randomly between the discounted and full price goods
C) no customers purchase below their willingness to pay
D) customers with the lowest willingness to pay secure the discounted goods
E) brand loyalty allows the incumbent to retain its regular customers