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    Exam 14: Pricing Techniques and Analysis
  5. Question
    The Optimal Mark-Up Is: M = -1/ (E+1)
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The Optimal Mark-Up Is: M = -1/ (E+1)

Question 17

Question 17

Multiple Choice

The optimal mark-up is: m = -1/ (E+1) .When the mark-up on cookware equals 50%,then demand elasticity (E) for cookware is:


A) -1
B) -1.5
C) -2
D) -3

Correct Answer:

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