Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-Retailers commonly use _____ because they believe consumers favor amounts that sound less than they really are.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing