Multiple Choice
A sales executive working for a club identifies someone who frequently visits spa resorts on vacation as a prospective customer.He explains that the club has spa facilities and offers exclusive deals to its members.He compares the cost of membership with that of other clubs and the differences in facilities.In this scenario,the sales executive is implementing the _____ strategy.
A) creative selling
B) missionary selling
C) nonpersonal selling
D) consultative selling
Correct Answer:
Verified
Correct Answer:
Verified
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Q46: A recent newspaper article reported that the
Q47: Many marketers pay product placement fees to
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Q50: Promotion that is aimed at the ultimate
Q51: Setting a price relatively high compared to
Q52: The process of finalizing a sale is
Q53: A pulling strategy relies less on advertising
Q54: Advertising is always a form of paid