Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) _____.

A) marketing intermediary
B) Test marketing
C) Brand insistence
D) Product life cycle
E) brand names
F) wholesaler
G) family brand
H) Brand awareness
I) Convenience products
J) product line
K) wheel of retailing
L) logistics