Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-A company's _____ blends four strategies to fit the needs and preferences of a specific target market.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding