Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-Business decision makers can use market research to obtain data about a potential _____ in order to design effective marketing mixes.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding