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    Exam 11: Customer-Driven Marketing
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    Allan and Erica Assembled a Group of 12 People and Had
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Allan and Erica Assembled a Group of 12 People and Had

Question 79

Question 79

Multiple Choice

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns.Allan and Erica collected data from a(n) ________.


A) focus group
B) survey
C) observational source
D) secondary source

Correct Answer:

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