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The Coca-Cola Company Designs Its Ads Around the World to Emphasize

Question 9

Multiple Choice

The Coca-Cola Company designs its ads around the world to emphasize a common theme.These ads are modified only slightly for local markets.Coca-Cola is using which of the following strategies in its international operations?


A) global business strategy
B) host country strategy
C) uniform pricing strategy
D) multidomestic strategy

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