If a Small Business Owner Wants to Use Television Advertising,he/she

Multiple Choice

If a small business owner wants to use television advertising,he/she should:

A) go for national advertising to get the maximum absolute cost advantage.
B) try to use cable which costs $200 or less for a 30 second spot.
C) consider radio instead because they have identical advantages.
D) remember that television is one of the least flexible media.