True/False
The most effective way to market to the diversity of the American market is to choose a single ethnic segment and market to it as if it were a homogeneous market.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Truly customer-oriented companies seek to go beyond
Q43: Entrepreneurs who recognize demographic,social,and cultural trends as
Q44: How is the target market important to
Q45: Because of their organizational and managerial flexibility,small
Q46: Most dissatisfied customers complain about rude or
Q48: Market research answers what important question for
Q49: The marketing function cuts across the entire
Q50: Promotion involves both advertising and lengthy warranties.
Q51: The total quality management (TQM)concept:<br>A)strives to achieve
Q52: _ recognizes that any improvement in quality