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    Exam 11: Small Business Distribution and Location
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    Which of the Following Is the Cheapest Form of Direct
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Which of the Following Is the Cheapest Form of Direct

Question 23

Question 23

Multiple Choice

Which of the following is the cheapest form of direct response advertising?


A) Billboard
B) Radio,30-second spot
C) Magazine newsweekly,4-color page
D) Newspaper daily,1/3 black and white page

Correct Answer:

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