Multiple Choice
Which of the following statements about value benefits is false?
A) They display characteristics related to the nature of the product or service itself.
B) Things like quality,fashion,and reputation are elements that give a product value in the eyes of the customer.
C) They are important because they are almost always what lead to higher prices and higher profits.
D) They refer to the ways by which a firm can keep costs low for the customer.
Correct Answer:

Verified
Correct Answer:
Verified
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