Fix It a Large American Retailer Wanted to Increase Their Sales on Sales

Essay

Fix It
A large American retailer wanted to increase their sales on Black Friday. They hired a consulting firm that recommended they price-match any of their competitors' Black Friday prices. The retailer measured the total number of shoppers, total number of products sold, and total profit made on Black Friday. The results indicated the marketing strategy was successful. Compared with the prior Black Friday, this year's marketing strategy caused more shoppers, an increase in the number of items sold, and an increase in profit. The retailer concluded the new marketing strategy was an excellent investment that they will continue to use.
Do you think the retailer is making a good decision? Why? What would you recommend they do?