As You're Stretched Out on the Couch Watching a Late-Night

Multiple Choice

As you're stretched out on the couch watching a late-night rerun of your favorite TV show, commercial after commercial comes on showing mouthwatering images of burgers, tacos, pizza, ice cream, and so on. These commercials are designed to heighten your anticipation of the pleasures of eating these foods, which is termed:

A) sensory-specific satiety.
B) positive incentive value.
C) the classically conditioned eating response.
D) positive energy balance.