Modern Research on Advertising and Marketing Techniques Has Shown That

Multiple Choice

Modern research on advertising and marketing techniques has shown that:

A) most people are not affected by the use of classical conditioning methods in advertising.
B) attitudes toward a product or a particular brand can be influenced by the use of classical conditioning techniques in advertising campaigns.
C) modern advertising has abandoned the use of classical conditioning techniques, since they have been shown to be ineffective.
D) pairing products with stimuli that naturally elicit fear is the only way in which classical conditioning techniques affect brand preferences or product choices.