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The Snape Oil Supplement Company Uses Sincere and Compelling Testimonials

Question 51

Multiple Choice

The Snape Oil Supplement Company uses sincere and compelling testimonials and personal anecdotes to promote its products on TV infomercials. These testimonials:


A) are acceptable scientific evidence.
B) should be believed because they appear to be genuine and the products really did help these people as they claim.
C) lack the basic controls used in research and are not acceptable scientific evidence.
D) are a type of descriptive research method called naturalistic observation.

Correct Answer:

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