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    Exam 9: Organizational Cultures, Innovation, and Change: Adaptability and Values Set the Tone
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    The Development and Introduction of New or Improved Goods and Services
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The Development and Introduction of New or Improved Goods and Services

Question 57

Question 57

Multiple Choice

The development and introduction of new or improved goods and services is referred to as__________.


A) product innovation
B) process innovation
C) virtual processing
D) commercializing innovation

Correct Answer:

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