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Larita Corporation Produces and Sells a Single Product

Question 58

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Larita Corporation produces and sells a single product. Data concerning that product appear below: Larita Corporation produces and sells a single product. Data concerning that product appear below: Fixed expenses are $243,000 per month. The company is currently selling 2,000 units per month. Required: The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 180 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work! Fixed expenses are $243,000 per month. The company is currently selling 2,000 units per month.
Required:
The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 180 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work!

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