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Okamoto Corporation's Management Believes That Every 7% Increase in the Selling

Question 63

Essay

Okamoto Corporation's management believes that every 7% increase in the selling price of one of the company's products would lead to a 10% decrease in the product's total unit sales. The variable cost per unit of this product is $69.20.
Required:
a. Compute the product's price elasticity of demand as defined in the text to two decimal places.
b. Compute the product's profit-maximizing price according to the formula in the text.

Correct Answer:

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a. εd= ln(1 + % change in quantity sold)/...

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